I have been working in the Health Sector for 7 years now and I’m very passionate about good quality health care. My main objective as a medical tourism agent is to promote Medical Tourism in Baja California. By giving patients that are looking for medical treatments outside of the United States a feeling of security and trust, by providing them with the best Medical Specialties our state has to offer, The most important thing I can do when I first meet with a patient is to listen, so I have a complete understanding of their needs.

I always carry myself with honesty and integrity, which are qualities that I adopted from my late grandfather who was a doctor. He told me that the most important thing was to always make the patients feel safe and be attentive to their needs.

Jorge Emilio Martínez is a leader committed to wellness and sustainability in Ensenada, Baja California. As a councilman, he implemented key reforms such as the ban on cigarettes on beaches and the elimination of single-use plastics, thus improving environmental quality and the health of Baja California's residents.

Founder of an innovative wellness center, Jorge Emilio Martínez offers energy practices and a healthy menu, providing a holistic approach to health. Motivated by improving public health, he has joined a group of visionaries interested in providing top-notch health services to promote a digital health platform called Baja Medical Care Service. This platform combines technology and personalized care, highlighting the benefits of Baja California and making them accessible to everyone. His dedication reflects a commitment to both his local community and cross-border well-being, serving as a role model in promoting a healthy and sustainable lifestyle.

Atzimba Villegas is a key figure in the promotion and consolidation of Health Tourism in Baja California. With an outstanding career in communication, marketing, and public relations, she has played a fundamental role in positioning hospitals, associations, insurance companies, and industry professionals in Tijuana, San Diego, and Los Cabos.

As the founder and leader of AV Public Relations, Atzimba has developed innovative strategies to connect the medical industry with patients and strategic partners on an international level. Her approach not only drives the sector’s growth but also aims to make healthcare more accessible to vulnerable communities.

A graduate in Business Administration from UABC, with diplomas in Marketing, Strategic Planning, Health Tourism, and Telemedicine from CETYS University, Atzimba has held multiple roles within the hospital sector, acquiring a comprehensive understanding of the industry. Furthermore, her leadership has led her to serve as a member and advisor in various organizations, including the maquiladora industry, CANIETI, and the Hospital Association. Beyond business success, her commitment to health and social well-being has made her one of the most influential figures in Medical Tourism in the region.